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Photo of Stuart Mustoe - Chief Executive Officer

Stuart Mustoe

Chief Executive Officer

Joined Ford Retail - August 1997

Stuart joined Ford Retail as a Trainee Accountant back in 1997 post graduating from Brunel University with a BA Hons in Business. He quickly progressed through the finance team holding various roles as Accountant / Financial Controller in London before taking the National lead for Finance within the Group. November 2013 saw his appointment to the Board of Directors as Finance Director alongside his ACCA qualification. In early 2022 he held the position as Finance Director & Acting Chair / CEO. He was then appointed as Chief Executive Officer on 1st March 2023

Operational excellence and strategic outlook
Photo of Jon Williams - Chair of Ford Retail

Jon Williams

Chair of Ford Retail

Joined Ford Retail - March 2023

After 7 years as Vice President Sales, Ford of Europe, Jon Williams was appointed General Manager, Ford Blue, Europe in April 2022. Between 1990 and 2002 Williams held a variety of positions in Marketing, Sales & Aftersales in Ford of Britain before moving to Ford in the US where he served in Global Product Marketing and then as Vice President Marketing for Land Rover North America. By the end of 2002, Williams moved to Toyota as Marketing Director for Europe. Subsequently he was appointed Commercial Director of Toyota Great Britain, followed by President & Managing Director, Toyota Great Britain. From 2013 to 2015, Williams was Senior Managing Director, Al-Futtaim Motors in the United Arab Emirates running the Toyota, Lexus and Hino Distributorship and their wholly owned retail networks. Williams re-joined Ford in October 2015.

Governance of the Ford Retail Board and Leadership Team
Photo of Sharon Ashcroft - HR Director

Sharon Ashcroft

HR Director

Joined Ford Retail - August 2005

Sharon has extensive HR experience in multi-site, retail businesses; having held positions in organisations including Personnel Manager GT News, Gamestation and CODA. She joined as Regional HR Manager for Yorkshire in August 2005 and was promoted to HR Manager for North and Central within 2 years. Having subsequently held the position of Head of HR for the Group, she was appointed HR Director in September 2013, at which time she joined the Board.

Overseeing the HR function for the business, including Health & Safety, Internal Communications, Learning & Development as well as Pay & Reward and Pensions.
Photo of Mark Wilkie - Director Of Sales Operations

Mark Wilkie

Director Of Sales Operations

Joined Ford Retail - August 2013

Mark began his motor industry career with John Clark Motor Group in 1994, joining the Ford brand with Evans Halshaw in 2010. Moving to Ford Retail as General Manager of our Bradford & Huddersfield businesses in 2013, Mark was appointed as Fleet and CV Director in November 2014. Mark has also assumed responsibility for compounding and logistics within the group. With his team, he has overseen an extremely successful period for our Fleet & CV Division, with TrustFord being named Fleet News Fleet Dealer of the Year on four occasions in that time.

Commercial Vehicle and Fleet Sales and Group logistics
Photo of Stuart Cresswell - Aftersales Director

Stuart Cresswell

Aftersales Director

Joined Ford Retail - September 2016

Stuart has years of experience in Aftersales roles - starting as Technician before working as Workshop Controller, Advisor, Manager, and beyond. His versatile expertise extends across multiple automotive brands, including Mazda, Honda, Porsche, Nissan, Mercedes, and Ford, where he’s held various management positions. With a comprehensive professional journey encompassing Site, Regional, and Group roles, Stuart has garnered valuable insights and experience within the motor industry. He has worked with a number of well-known companies including JCT600, Dixons, Evans Halshaw, Sytner, Benfield and Lookers. As Aftersales Director, Stuart leads TrustFord’s Aftersales Operations, including our National Mobile Service Division, Aftersales Contact Centres, Bodyshops & Smart Repair and our network of PartsPlus sites.

Aftersales, PartsPlus, Bodyshop
Photo of Michael Darnell - Chief Financial Officer

Michael Darnell

Chief Financial Officer

Joined Ford Retail – July 1993

Michael began his career with Ford Retail in July 1993, joining as a Trainee Accountant. He built a strong financial foundation through various roles across London as an Accountant and Financial Controller. In 2005, he was promoted to Regional Financial Controller at Ford Retail, where he oversaw operations across Birmingham, Bristol, and Truck divisions. Two years later, in 2007, he transitioned to a key role within the company’s Parts Division as Financial Controller. Michael achieved his ACCA accounting qualification in 2014, the same year he took on the role of Head Office Financial Controller, a position he held until 2023. In March 2023, he was promoted to Finance Director. In May 2026, Michael stepped into the role of Chief Financial Officer (CFO).

Finance, IT, Legal and Audit

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Registered Company Address: Ford Retail Ltd - 2 Charter Court, Newcomen Way, Colchester, Essex, CO4 9YA Registered In: United Kingdom - 191596
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